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- People (and search engines) are tuning out programmatic slop
- Standing out with human-led quality content in today's sloppified landscape is easier than ever
But human-led, AI-supported content production in most marketing orgs doesn't rise above performative busywork.
That's because the real bottlenecks in content production are lack of standardized processes and stakeholder management.
That's where KNVRTED, or rather Henkjan Schrijver, the content operations consultant behind it comes in.
Over the last 20 years I’ve worked in content execution & operations roles in corporate (B2B) marketing & media.
I’ve solved the main problems that plague content production with a number of methods, systems & products that have been battle-hardened in the corporate trenches.
They're designed to work with any org of any size, from solo business owners working with clients to B2B scale-ups with sprawling (product) marketing teams.
Explore them or get in touch right away.
My clients always want to know if I experienced their POV: wins, challenges, the lot. Well, I did, making collaboration effortless. KNVRTED comes with 25+ years of deep knowledge about a wide variety of industries, topics and audiences. I've highlighted some for select brands below.
Gained deep knowledge of their IaaS/PaaS products & services ecoystem. This includes how they approach AI/LLMs, quantum computing and working with complex client needs, including in EU-governments.
Researched & mapped out customer pains for their industries/audiences: sole proprietors, SMEs, accountants, construction, retail & B2B e-commerce in general and wholesalers, manufacturers, professional services pros in particular.
Used my geopolitical knowledge combined with tech & ESG for executive quarterly reports. It added to my experience as a journalist and NGO-worker for a local organization in Kosovo, partner of Dutch NGO PAX.
Extensive portal overhauls for Vodafone and Ziggo during mergers meant gaining intimate knowledge about complex telco products and deals, both on the telco and cable side of the equation, in B2B & B2C domains
"While working together at Exact we created the content marketing playbook for successful B2B SaaS products for 5 different industries from scratch, resulting in up to 50% YoY ARR growth of Exact Online in 3 consecutive years."
"Henkjan knows the challenges of the SMB & enterprise audiences by heart and understands the SaaS market thoroughly."
"He always has an outside-in focus and gets what makes an impact, what resonates and what converts. He also works with exceptional discipline, efficiency and proactiveness. In short, Henkjan is a force to be reckoned with!"
"We loved the standardized approach for the copy when creating a new site for our SaaS events platform."
"All the things you don't think of yourself are taken care of. An eyeopener!"
"Henkjan has a good understanding of B2B communication. He delivered quality copy targeted to our audience for a last-minute campaign and worked with the rest of the team to deliver excellent results."
"After several years working with Henkjan, we worked with his company KNVRTED. It's been a pleasant collaboration. Henkjan is always available, delivers quickly and efficiently and plans complex projects well. His writing is clear and he knows how to explain complex topics clearly to the target audience."
Get in touch if you want take action now. While most products can be bought straight away, you may have some other questions. Some things you can ask:
"Can you implement the DEC-methodology for our marketing team for us?"
"Can you build the Operator Desk into our current project management platform"
"We need a project manager who also executes for our complex site project. Are you available?"
